APA Style

AAker, David A.. (1996). Building Strong Brands . New York: The Free Press.

Chicago Style

AAker, David A.. Building Strong Brands. New York: The Free Press, 1996. Text.

MLA Style

AAker, David A.. Building Strong Brands. New York: The Free Press, 1996. Text.

Turabian Style

AAker, David A.. Building Strong Brands. New York: The Free Press, 1996. Print.