APA Style

Rodger, Buck, Shook, Robert L.. (1986). The IBM Way : Insights into the World's Most Successful Marketing Organization . New York: Harper & Row Publisher.

Chicago Style

Rodger, Buck, Shook, Robert L.. The IBM Way : Insights into the World's Most Successful Marketing Organization. New York: Harper & Row Publisher, 1986. Text.

MLA Style

Rodger, Buck, Shook, Robert L.. The IBM Way : Insights into the World's Most Successful Marketing Organization. New York: Harper & Row Publisher, 1986. Text.

Turabian Style

Rodger, Buck, Shook, Robert L.. The IBM Way : Insights into the World's Most Successful Marketing Organization. New York: Harper & Row Publisher, 1986. Print.