APA Style

Lehmann, Donald R.. (1998). Marketing Research . New York: Addison Wesley.

Chicago Style

Lehmann, Donald R.. Marketing Research. New York: Addison Wesley, 1998. Text.

MLA Style

Lehmann, Donald R.. Marketing Research. New York: Addison Wesley, 1998. Text.

Turabian Style

Lehmann, Donald R.. Marketing Research. New York: Addison Wesley, 1998. Print.