APA Style

Schnaars , Steven P.. (1991). Marketing Strategy : Customers & Competition . New York: The Free Press.

Chicago Style

Schnaars , Steven P.. Marketing Strategy : Customers & Competition. New York: The Free Press, 1991. Text.

MLA Style

Schnaars , Steven P.. Marketing Strategy : Customers & Competition. New York: The Free Press, 1991. Text.

Turabian Style

Schnaars , Steven P.. Marketing Strategy : Customers & Competition. New York: The Free Press, 1991. Print.