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Marketing Research: an Intergrated Approach

Marketing Research: an Intergrated Approach

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Banking on Digital Growth

Banking on Digital Growth

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The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

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Analyzing Determinants of E-Service Quality: Based on Customer's Perspective Toward E-Commerce Success in Greater Jakarta

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Dampak Lingkungan Toko dan Emosi Positif Terhadap Pembelian Tidak Terencana

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Factors Influencing Perceived Value and Its Impact on Loyalty Mediated by Satisfaction Towards Converse Store: A Survey at Summarecon Mall Bekasi

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Compulsive Buying and Credit Card Misuse Among Credit Cardholders in Jakarta: The Roles of Materialism, Impulsive Buying, Budget Constraint, Power, and Anxiety

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The Influence of Attitude Towards Viral Marketing on Brand Awareness and Brand Image and Its Implication to Buying Decision (A Survey of XIAOMI Smartphone Users)

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The Effect of Sustainable Marketing on Brand Image and Its Implication on Customer Purchase Intention (A Survey at Martha Tilaar)

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The Influence of Green Brand Perceived Value, Credibility, Image, Satisfaction, and Trust in Brand Equuty of "Dell" Laptop (A Survey of Indonesian Users)

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