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Marketing Research : Measurement and Method 3rd ed.

Marketing Research : Measurement and Method 3rd ed.

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Selling Today : Creating Customer Value, 9th ed.

Selling Today : Creating Customer Value, 9th ed.

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Leading Your Sales Team : How to Manage a Winning Sales Team

Leading Your Sales Team : How to Manage a Winning Sales Team

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Exploring Marketing Research 8th ed.

Exploring Marketing Research 8th ed.

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Advertising and Promotion : An Integrated Marketing Communication Perspective 8th ed.

Advertising and Promotion : An Integrated Marketing Communication Perspective 8th ed.

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Service Marketing in Asia : Managing People, Technology and Strategy 2nd ed.

Service Marketing in Asia : Managing People, Technology and Strategy 2nd ed.

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Marketing Challenges : Cases & Exercises 3rd ed.

Marketing Challenges : Cases & Exercises 3rd ed.

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Business-to-Business Marketing : A step-by-step Guide

Business-to-Business Marketing : A step-by-step Guide

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Discovering the Soul of Service

Discovering the Soul of Service

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Service Breakthroughs: Changing the Rules of the Game

Service Breakthroughs: Changing the Rules of the Game

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