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Services Marketing : Integrating Customer Focus Across the Firm 6th ed.

Services Marketing : Integrating Customer Focus Across the Firm 6th ed.

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Essentials of Services Marketing 3rd ed.

Essentials of Services Marketing 3rd ed.

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Service Management and Marketing : Managing the Service Profit Logic 4th ed.

Service Management and Marketing : Managing the Service Profit Logic 4th ed.

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